On friction
You need something to slow you down if you’re not intrinsically inclined to do it on your own.
On interpretation
This isn’t in any way related to Susan Sontag’s 1966 essay collection, Against Interpretation, though I did try to shoehorn that into the first draft of this piece. (It could have worked, but a writer is only as good as what they’re willing to cut.) UX writers are expert interpreters, like Mariko in Shogun.
On directories
Our Work Directories and Life Directories compete for our attention. Does it have to be this way?
On personal branding
About the looking-glass self, personal branding, and how I view myself.