Welcome! I’m glad you’re here. 🙋🏻♀️
I’m Gracie, a content designer and UX writer.
Here’s how I work.
🕵🏻♀️ Listen first, ask second
What are customers saying? What's the business goal? What's the customer problem?
🚧 Make a mess
Jam, whiteboard, wireframe. Work through and around the constraints. Create 12 Figma pages. Test, fix, and hone.
🧹 Clean it up
Find the signal in the noise. Focus on clarity. If someone only reads the headline, would they still get it?
🧠 Learn
Keep a tight feedback loop with customer service and data analysts. What worked? What didn’t? Rinse and repeat.
I thrive on highly collaborative, cross-functional teams.
Content design is the connective tissue on product teams that moves work forward.
I launched new products at Opendoor↗︎, established content design at Root↗︎, and led growth content design at Tally↗︎. If you’d like to hear more about how I can help your team, get in touch.
And here’s a bit about me.
📍Columbus, Ohio (now)
✈️ Los Angeles, California (soon)
Outside of work, I’m a cat parent and a devoted Jeopardy! fan. I also enjoy short walks to my local coffee shop, where I spend ages poring over the chalkboard menu, but always end up ordering my usual.
My freelance books are currently closed. 📕 I’ll start accepting new clients in the fall.